Ruckus Networks Appoints Eric Law to VP of EMEA Sales

Ruckus Networks, an ARRIS company, welcomes Eric Law as Vice President of EMEA Sales. In this role, he will be responsible for leading marketing, sales, and operations throughout the region.

“Eric is a highly-regarded industry leader who strategically supports partner, enterprise and channel communities to drive business success,” said Bart Giordano, Sr. Vice President, Worldwide Sales. “We’re confident that Eric will help grow our existing efforts in EMEA, and we’re excited to welcome him to the Ruckus pack.”

Eric previously spent more than 17 years with Cisco driving results and scaling the business in enterprise and channel leadership positions. He later joined Purple to lead its worldwide sales operations. He grew the business from the ground-up and defined the company’s go-to-market strategy, including proving the impact of a SaaS business model. Eric will leverage his extensive background to bring strategic growth opportunities to customers, partners and the company. He will also extend Ruckus’ presence in vertical markets.

“I was first attracted to Ruckus because of its partner loyalty and passion; it was unlike anything I’d seen before,” said Law. “The quality of its people is unmatched, both in their perseverance and in their hunger to achieve results. The technology is exceptional and speaks for itself. I see tremendous growth opportunities for us in EMEA.”

After 22 years living in Spain, Eric has a deep-rooted understanding of the European, African, and Middle Eastern market (as well as a soft spot for the Real Madrid football team).