"We are pleased to provide MTS customers with more relevant advertising," said Stan Kurtas, Vice President of Marketing at MTS. "Thanks to our relationship with ARRIS, MTS is the first in
ARRIS MSP works with ARRIS AdEdge products and also powers advanced advertising and integrates ad storage, streaming, insertion, and splicing into one device. The platform's ad-insertion solution ensures top performance in the following areas:
Delivery
- Delivers high-quality content to any device, any time, any place with multi-format streaming support
- Provides both reliable and cost-effective delivery with high density commercial-off-the-shelf (COTS) platform
- Supports more services, faster with flexible architectures and easily scalable infrastructures
Management
- Maintains high uptime and drives high customer satisfaction with advanced monitoring / troubleshooting technology
- Manages and delivers both IP and legacy access networks for high-quality subscriber experience
Monetization
- Deploys and integrates interoperable solutions for On Demand and advanced advertising services
"Today's consumers continue to crave true multiscreen experiences and telco providers need to be able to support advertising for those experiences, on a variety of devices," said
The ARRIS ad-insertion platform was honored with a 2012 Technical & Engineering Emmy® Award at this year's CES show, marking the fifth win for the ARRIS MSP since 2004.
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About ARRIS
ARRIS is a premier video and broadband technology company that transforms how service providers worldwide deliver entertainment and communications without boundaries. Its powerful end-to-end platforms enable service and content providers to improve the way people connect – with each other and with their favorite content. The Company's vision and expertise continue to drive the industry's innovations, as they have for more than 60 years. Headquartered north of
About MTS
MTS is the leading full-service communications provider for residential and business customers in
ARRIS and the ARRIS Logo are trademarks or registered trademarks of ARRIS Enterprises, Inc. All other trademarks are the property of their respective owners. © ARRIS Enterprises, Inc. 2013. All rights reserved.
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ARRIS, Kalia Farrell, +1 215-323-1059, kalia.farrell@arrisi.com